Novo Funding
Context
Role
UX Design, User Research
Timeline
3 months
Company
Novo
Goal
How might we help cash-strained entrepreneurs kickstart and grow their business?
About the Project
Small businesses struggle accessing credit early on
Business owners often need to look beyond cash to obtain temporary funds that help them cover short-term expenses. Additionally, they feel the need to develop business credit. Meanwhile, traditional institutions turn them away because they're not looking at the whole picture.
I helped the team de-risk decisions by leveraging user research at scale
Through research via surveys, I was able to uncover important details like willingness to borrow from Novo as well as the use cases behind users' need to access credit. These helped the team better understand and prioritize features.
The goal? To test 3 different types of credit products via an MVP
Offering different credit products to different sets of users within our MVP cohort helped us identify the best one to take to GA. Through ideation and high fidelity prototyping, I designed the experience for those 3 credit products while navigating the intricacies of compliance for each credit product.
Key features:
1) No application necessary (pre-approval)
2) Approval amount surfaced to user
3) Customizable draw amount
4) One-click draw, funds available instantly
and more…
